TARGETING YOUR MARKET
The success of your business depends on how well you know your industry, your
market, your product and your customer. Facts about your local and
regional business climate, workforce trends, and market demographics help you
make better decisions that lead to more success.
Use our VBIC Research Directory to identify
key federal, regional and state organizations and which collect and report
extensive data on just about every espect of the marketplace.
For example, did you know that the population in Spotsylvania county increased
19.3% from 4/1/2000 to 7/1/2003? Access population growth and demographics for
your county by visiting the Virginia quick facts section U.S. Census Bureau
website: http://quickfacts.census.gov/qfd/states/51/51177.html
Typically start-up and expanding businesses should evaluate information in
three basic categories:
Do you know how much you should pay your employees? Find in-depth research on
employment trends, wages, and productivity by accessing our Industry
Profiles section.
How many potential customers do you have? Locate useful socio-economic and
demographic data in our Demographic
Information section.
Is your product aimed at the right audience? Find out how to position your
product or service in the marketplace in our
Market and Product Analysis section.
Whether you're starting a business, expanding a business, or simply looking to
better understand the marketplace, take advantage of our VBIC research
information. It will help your business prosper.
For further inquiries, contact the Virginia Business Information Center at
VBIC@ VDBA.state.va.us or call toll free, 1 866 248-8814. In the Richmond, Virginia area
call 371-0438.
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